QCA Graduation Exhibition 2021
It was a celebration like no other – welcome to QCA's reimagined graduation experience.
Griffith University Queensland College of Art (QCA) Graduation Celebration 2021!
Client: Queensland College of Arts - Griffith University.
After nearly two years of navigating the challenges posed by the COVID-19 pandemic, QCA took a bold step forward in reimagining and revitalising how they honored QCA graduates over a two-day series of events.
As the cornerstone of QCA's event calendar, this celebration held a special place in everyones hearts. With the aim of breathing new life into this tradition, Amy Gale Studio undertook a comprehensive review of the event to ensure it truly stood out. The College, nestled in the vibrant cultural hub of Brisbane's Southbank, between two esteemed institutions – the Griffith Film School and the Queensland Conservatorium of Music. With stunning panoramic views of the cityscape, the location was enviable, and it was only fitting that QCA once again took its rightful place on the map, with it’s distinctive brand front and center.
Central to our revitalisation efforts was the creation of a grand celebratory central event. The gathering served as the focal point of our festivities, bringing together over 1200 guests for the opening including graduates, faculty, families, and friends to commemorate students significant achievement. We also rolled out the red carpet for a VIP event that promised an exclusive experience for our esteemed guests, adding an extra layer of prestige to our celebrations.
The campus boasts a striking and bold building design, and we harnessed this distinctiveness to encourage exploration and wayfinding. In our quest to enhance visitor navigation, we introduced captivating sculptures that served as both artistic expressions and wayfinding tools. These sculptures guided our guests between different levels and buildings, facilitating a seamless journey through the diverse array of exhibitions that showcased the incredible talents of our graduates.
If you want to reimagine your signature event let us help breathe new life into it!
